2007 Daesung Global Contents Forum Program

       09:30 – 10:00    Registration

       10:00 – 10:10    Opening Remarks/Younghoon David Kim, Daesung Group

       10:10 – 10:15    Congratulatory Address

       10:15 – 10:20    Video Messages

       10:20 – 10:40    Opening Lecture

       10:40 – 11:10    “The Use of Mass Entertainment to Send Moral and Sound"

Messages” /Richard Taylor. Weta Workshop

       11:10 – 11:40    “Real World Games: Serious Games About Serious
                               Issues”/Suzanne

Seggerman, Games for Change

       11:40 – 11:50    “Brain Training”/Dr. Shlomo Breznitz,CogniFit, Ltd.

       11:50 – 12:20    “Medicine 4 Fun:  Rx for Effective Knowledge Delivery””
                             /Dr. Wang

Haibo, China Liver Transplant Registry

       12;20 – 12:30     Summary and Information on Afternoon Sessions
                             /Suzanna Oh,

Daesung Group

       12:30 – 14:00     Luncheon

       14:00 – 16:30     Small Group Discussions (Film, Game I, Game II, EU Learning)

Videogames are increasingly ubiquitous. More and more people around the world are playing games, and not just "boys in basements". Games rival
Hollywood box office revenues year after year. And as
this technology matures, there is a new trend emerging: harnessing the power of this popular medium for more "serious purposes".  Poverty, global conflicts, the
environment.  Why?  Games let people live in new
worlds, try on new behaviors, inhabit roles and
perspectives that are otherwise unavailable to them. 
They can provide rich learning environments for
complex situations, and a safe place for practicing new behaviors.  And they’re deeply engaging.
Games for Change (G4C) is a new organization,
supporting what many people see as a new field: Real World Games with Real World Impact.  Co-founder and President Suzanne Seggerman will give an overview of this new field and will show some of the leading games:
Peacemaker, a game to foster peace in the Middle East; Darfur Is Dying, set in a
Sudanese refugee camp; Food Force, a game created by the UN's World Food
Programme to address world hunger.

Games for Change will also be launching their South Korea chapter at this event.