Mass media plays a vital role in our every day lives. It is all around us, entering our public and private
worlds in a multitude of forms – many of which are
highly engaging and evocative, unconsciously
commanding our attention. Like most things in the
world, what we see and hear is often guided by the
hand of desire. What we want, we get. It is democracy at its most powerful – and that makes it worthy of
serious consideration. Producers of mass media
have a position of power and responsibility when
communicating their messages to the world.
With the understanding that we are all highly
influenced by the images and sounds we are bombarded with every day, it is a necessity of entertainment providers – especially those of us who aim our work at young people – to thoughtfully consider the moral compass as we deliver messages and information to the world through our chosen medium. In the end, what are we doing if not using pictures, music and stories to send out to the world an infinite range of personal, political or moral beliefs?
When you consider that LOTR reached hundreds of millions of viewers world wide and other mass media entertainment juggernauts have the capacity to reach across cultures, countries, gender and age it is a dramatic and highly influential tool for communicating morally sound and thought-provoking information. The medium of film and television will always have the capacity to be one of pure entertainment but also woven into this is the need to tell stories that help inspire young people’s paths through life.
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